Kodak was the company that the celebrities were representing this episode. If you are in a current position to rebrand your company this was your episode to watch.
So to sum up episode two for all of you as fellow entrepreneurs as well as business owners I came up with the following:
1. Be ORGANIZED!! Take the time to see what logistics you have running your company. Evaluate if you are running something that does not necessarily need to be run. For instance the men’s team did not use the large printers that Kodak provided at the site. Instead, they gave out a card to people who came into the store for the customer to go to the website to retrieve their photos with the men celebrities. This was a great strategy as not only did people get the experience in the store but now they also had a call to action to view their website. Not only that, but they did not keep loosing power like the girls did, which in the end says to me the men were saving money on their electric bill as well!
Do you have anything running that could be transferred to a more efficient process such as a website?
2. Delegate and Evaluate! Are your employees pulling their weight? Everyone needs tasks and you as the leader need to provide these tasks to make sure your employee’s are using their time wisely. Time that YOU are paying for. Take a moment to sit down and write down who does what. Then ask yourself if what they are doing is A. Their intended job and task and B. are they doing a GREAT job at it? If they are not, then they have to go. There are millions of people out there looking for jobs and if your people are not up to par, the reality is, that there is someone out there who will be able to fill their shoes. The time you spend to train this new employee might just be worth it, rather then the time your current employee is wasting not doing their job efficiently and wasting YOUR money!
3. Does your business have a WOW factor? I know we all don’t have a celebrity to champion our brand so you just have to get creative. Think out of the box; see what you can come up with. Run your list by some people and do the one that they all think is the craziest and is most cost efficient for you to be comfortable with.
4. Hire a secret shopper! These people will provide to you priceless information as to how your staff is doing and working with the customers when you are not around. This will also help you with step two with figuring out who is dead weight in your company.
5. Show your wears! Make sure your products are properly on display at all times. You also need to make sure your staff is fully trained on your products and they are able to answer any questions a customer might have about those products.
So to sum it all up, Organize, Delegate, Evaluate, WOW them, Brand correctly and SELL, SELL, SELL.
If you learned something else from the episode please chime in….
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